 |
 |
 |
|
The Manufacturer's Guide to Business Marketing offers a wealth of practical, low-cost, do-it-yourself marketing tools, tailored specifically for companies that need large-scale results from small-scale marketing budgets. This book provides quick and concise answers to some of the most common marketing challenges encountered by small manufacturers.
This book shows how to:
profile customer needs by using a variety of low-cost marketing tools;
adopt a customer-driven rather than sales-driven philosophy leading to higher quality products and services;
plan and launch a niche marketing strategy that can improve profits by tailoring products and services to the right customers, not just more customers;
capitalize on the secrets and tactics of most successful small manufacturing marketers in a wide variety of industries; and
reduce the costs and problems of "shotgun marketing" and get more bang for your marketing buck.